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American Turf Online Survey
2010 READER SURVEY
In our ongoing efforts to improve AMERICAN TURF MONTHLY, we want to hear from the people who matter the most -- our readers.
Please take a moment to complete this survey and tell us a little about yourself, what's important to you in this magazine and
what changes you'd like to see. Include your name and address at the end of this survey and we'll send you a FREE GIFT.
Under 1 yr
1-3 yrs
3-5 yrs
5-10 yrs
Over 10 yrs
Male
Female
Under 20
20-30
31-40
41-50
51-60
60+
Married
Single
Grade School
High School
College
Grad School
Professional/Managerial
Clerical
Sales/Marketing
Skilled/Technical
Under $30,000
$30,000-$50,000
$50,001-$100,000
$100,000 +
Own a home
Rent
years
through Internet
purchased at newsstand
a gift from friend/relative
saw a free copy in a hotel
phoned office and asked for a sample copy
started with a special offer (Please specify)
saw ad (Where)
Other (Describe)
Horseplayer
Thoroughbred Times
Daily Racing Form
Blood-Horse
Other (Please specify)
daily
weekly
once a month
other
daily
2-4 times a week
once a month
twice a month
less than $25
$25 to $50
$51 to $100
$101 to $200
$201 to $500
$501 or more
Yes, how often per
No
Yes
No
OTB (or related)
casinos
offshore sports books
telephone wagering
Yes
No
Yes, what is your e-mail address?
No
Yes
No
basketball
football
baseball
hockey
other, what sport?
If any, how often?
Yes, which casino?
No
Yes, which sites?
No
Yes, where do you play?
No
Yes, which service?
No
too simplistic
appropriate
too advanced
angles & systems: More Less Same
money management: More Less Same
interviews with racing personalities: More Less Same
dosage / pedigree: More Less Same
fit & ready horses to watch: More Less Same
book/sofware reviews: More Less Same
special sections on specific meets or tracks: More Less Same
handicapping tournament strategy: More Less Same
racing history: More Less Same
Yes
No
Yes
No, what was the problem?
Tobacco products: Often Occassionally Rarely
Beer: Often Occassionally Rarely
Wine: Often Occassionally Rarely
Champagne: Often Occassionally Rarely
Cordials & liqueurs: Often Occassionally Rarely
Vodka: Often Occassionally Rarely
Rum: Often Occassionally Rarely
Gin: Often Occassionally Rarely
Tequila: Often Occassionally Rarely
Scotch: Often Occassionally Rarely
Bourbon: Often Occassionally Rarely
Whiskey: Often Occassionally Rarely
Cognac: Often Occassionally Rarely
golf
bowling
billiards/pool
fishing
hunting
vitamins
hearing aids
hair dyes
clothing
shoes
golf equipment
books/music cds
hair products
a very important part of the magazine
uninteresting or old fashioned
HELP US PLAN OUR FUTURE...
humor, games, puzzles
regular articles covering basic handicapping principles
ATM readers-only handicapping contests
subscription renewal
address changes
race selections
horses to watch
race replays
ordering books/sotfware
Yes
No
If yes, would you be willing to pay a small additional fee to view it online?
Yes
No
Would you be interested in downloading articles from ATM?
Yes
No
Would you be willing to pay a small and reasonable fee to download additional articles?
Yes
No
Would you prefer receiving ATM in the printed version or the online version?
Printed version
Online version
American Turf Club: yes no
Carter Riley Club: yes no
American Turf Club: yes no
Carter Riley Club: yes no














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